When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier and easier to reach your target market on Facebook Ads, Google Ads and the like. Unfortunately, with all of the features and options we now have available, it can be overwhelming…
Unify, inspire, train, and reward your marketing team for a job well done in 2019: Send them to Search Engine Land’s SMX® East, November 13-14 in New York City. This show will deliver more sessions, more insights, and more actionable tactics than ever before: seven tracks with more than 70 sessions and keynotes covering all…
How To Create A PDF From Your Web Application How To Create A PDF From Your Web Application Rachel Andrew 2019-06-19T14:00:59+02:00 2019-06-19T12:35:42+00:00 Many web applications have the requirement of giving the user the ability to download something in PDF format. In the case of applications (such as e-commerce stores), those PDFs have to be created…
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both…
Most marketers are familiar with the complexities of managing siloed data across different platforms, and many have their own internal workarounds for dealing with those challenges. But as our digital teams develop and the volume of data we manage swells with the expansion of our martech stacks, tricky workarounds simply don’t cut it anymore. That’s…
All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video ad formats have been built to provide advertisers with unique insight into their audiences that most video-focused content marketing cannot accomplish. The problem is, most advertisers don’t take advantage of it. Instead,…
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to fork out hundreds of dollars a…
Unleash The Power Of Path Animations With SVGator Unleash The Power Of Path Animations With SVGator Mikołaj Dobrucki 2019-06-18T13:30:59+02:00 2019-06-18T12:37:15+00:00 (This is a sponsored article.) Last year, a comprehensive introduction to the basic use of SVGator was published here on Smashing Magazine. If you’d like to learn about the fundamentals of SVGator, setting up your…
Google, Facebook and Amazon are the top three digital ad platforms in the U.S. Together they capture just under 70% of all digital ad dollars spent according to eMarketer. More than two-thirds of all digital spending. The three companies are collecting 68.1% of digital ad spending says the firm’s latest estimates. It’s comparable when mobile…
Building A Component Library Using Figma Building A Component Library Using Figma Emiliano Cicero 2019-06-17T14:00:16+02:00 2019-06-17T12:34:59+00:00 I’ve been working on the creation and maintenance of the main library of our design system, Lexicon. We used the Sketch app for the first year and then we moved to Figma where the library management was different in…
