This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop changing. People’s media consumption habits are far more fragmented, and incremental reach is increasingly more expensive. TV is no longer the solution to reaching mass-market in isolation….
Video advertising has become an increasingly important part of online marketing in recent years. There’s no real getting around that fact. If you want to increase brand awareness, drive conversions or sell products – a good video ad strategy is hard to beat. Unfortunately, video advertising is a lot more complicated than your typical text,…
Amazon’s days of owning the biggest shopping day(s) of the summer may be numbered. Large retailers, companies with more than $1 billion in annual revenue, experienced a 64% increase in sales during the first day Prime Day this year, compared to their average Monday sales, according to Adobe. That’s up from last year when the…
7 Gorgeous Free And Open-Source Typefaces And When To Use Them 7 Gorgeous Free And Open-Source Typefaces And When To Use Them Noemi Stauffer 2019-07-17T14:00:59+02:00 2019-07-17T12:35:59+00:00 To facilitate your font picking and pairing process, I’ve included examples of how these typefaces have been put to use recently, as well as a few pairing ideas. Enjoy…
The Ultimate Guide To Building Scalable Web Scrapers With Scrapy The Ultimate Guide To Building Scalable Web Scrapers With Scrapy Daniel Ni 2019-07-16T14:30:59+02:00 2019-07-17T12:35:59+00:00 Web scraping is a way to grab data from websites without needing access to APIs or the website’s database. You only need access to the site’s data — as long as…
I’m checking in with an update from the Search Engine Land editors: They’re wrapping up the SMX® East agenda. It’s going to be bigger and better than ever — 70+ in-depth sessions on SEO, SEM, search for multi-location brands, agency operations, conversion optimization, paid social, content marketing, voice search, and so much more. I’ll be…
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”. Use these “rapid growth hacks”. Here are some “tricks”. Here’s how to copy the best-converting PPC campaigns. And, honestly, I get it. I’m not criticizing…
Everything You Need To Know About CSS Margins Everything You Need To Know About CSS Margins Rachel Andrew 2019-07-15T12:30:59+02:00 2019-07-15T12:36:09+00:00 One of the first things most of us learned when we learned CSS, was details of the various parts of a box in CSS, described as The CSS Box Model. One of the elements in…
Anticipated for months, the Federal Trade Commission (FTC) voted today to fine Facebook a record $5 billion for apparent violations of a 2011 consent decree that required the company to better protect user privacy. This is according to reports in the Wall Street Journal, New York Times and AP. The commission voted 3-2, reportedly with…
Since launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking revenues year-over-year, and eclipsing even Black Friday. This year, the 48-hour Prime Day mega-sale kicks off Monday, July 15 and is shaping up to be the biggest online shopping day to date. Amazon may have been…
