Nothing is perfect on the web. We can’t make sure that our websites always work as intended, but we can try our best to design resilient and flexible websites that aren’t that easy to break — both in terms of interface design and security. Yet neither resilience nor flexibility are usually reflected in our deliverables…
Omni-channel marketing will play a key role according to the latest research on business growth drivers from KPMG In today’s fast-paced business world, standing still is an option. To stand still is to fall behind. The CEO of Salesforce summed up it at Davos when he said ‘speed is the new currency of business’. Although,…
Pop-ups aren’t always good for your conversion rate The website pop-up can be the most hated, dumb, and annoying feature of a website. In fact, some go so far as to claim that they’re more likely to trust a TV ad, than trust or respond to a banner ad or a pop-up. But it’s no…
Sam Loyd (1841–1911), American chess player and puzzle maker, created the sliding tiles puzzle in the 1870s. The puzzle is represented by an m×n grid, where m is number of columns and n is number of rows, and each cell can be any imaginable value (number, letter, image, and so on.) The purpose of the…
Smashing Magazine is known for lengthy, comprehensive articles. But what about something different for a change? What about shorter, concise pieces with useful tips that you could easily read over a short coffee break? As an experiment, this is one of the shorter “Quick Tips”-kind-of articles — shorter posts prepared and edited by our editorial…
Research reviewing factors that can limit conversion Retailers will know that there are many factors that can limit online conversion resulting in between 95 and 98% of visitors to an online store not converting on average (based on our compilation of cross-device online retail conversion rates). This infographic combines the results of different surveys to…
In this tutorial, I will teach you how to work digitally on an image you draw by hand. You will learn two completely different ways to approach the image: through the Live Trace Tool and the Pen Tool. Two ways, two results. Learn how to take the best from both. Along the way, I will…
Setting specific objectives that help dictate your online marketing budget Deciding on a budgeting strategy for SEO and PPC can sometimes be tricky. There is not necessarily a one-size fits all blueprint that organizations can follow. It is oftentimes a balancing act between the organization’s long-term and short-term goals. Developing a SMART objective that can…
Unexpected announcement of new ‘Privacy Shield’ means transatlantic data transfers won’t be stopped Importance: (For International Marketers) Recommended source: EU Press release on new Privacy Shield In a surprise move, which few predicted, the EU and US have hammered out a replacement to the safe harbour agreement, to facilitate transatlantic data transfers. The announcement came…
Facebook will decide which stories are relevant and so have a greater organic reach based on qualitative user feedback as well as post engagement Importance: (For Facebook marketers) Recommended Source: Facebook Newsroom – useing qualitative feedback to show relevant stories Online marketers are often butting their heads against Facebook’s organic reach. If you can get…
