Are you really getting the most value from your landing page? While businesses often focus on getting the word out to consumers, they often fail to give the same attention to setting up the best trail of breadcrumbs. Landing pages are key to conversion, and if your snappy email sends people to a confusing or…
What would a page look like if it had no designer? This odd question occurred to me in the 1980s, while overseeing the transition from lead-based typesetting to computer-based phototypesetting of an Indian newspaper, The Patriot. Like many Indian newspapers then, The Patriot had no designer. Its very distinctive layout seemed to emerge from the…
Showing the huge impact of mobile marketing across web, social, display and email The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent Advanced Mobile Pages to Google’s smartphone search results through to the lower conversion rates on smartphones, use of social…
We talked to Lee Evans about how he sees ad-blocking affecting digital marketers It’s hardly surprising that digital marketers are no fans of ad-blockers. For many online publishers who make their revenue that way, it can feel like people are basically making off with their content without contributing to their revenue. As you’ll know Ad…
Our recommendations on the top 10 free sources for Global, European, UK, US, Asia and Latin America digital marketing statistics Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms, make business cases for investment in marketing and allow us to benchmark our performance against competitors….
JavaScript is a wonderful language. It’s rich, it’s dynamic, and it’s so tightly coupled to the web nowadays. The concept of writing everything in JavaScript doesn’t sound so crazy anymore. First, we started writing our back end in JavaScript, and then Facebook introduced JSX, in which we mix HTML markup with JavaScript. Why not do…
US, Europe and Worldwide display ad clickthrough rates statistics summary I’ve put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. When I originally compiled these stats from different sources, social media ads were only in their infancy, but they are now established as…
Our compilation comparing average conversion rates for retail sites and other industry sectors As you will know, conversion rate is often used as a KPI to review the effectiveness of Ecommerce sites. Naturally all site managers and owners want to know, “how do our conversion rates compare?” In this post I have compiled different free…
The latest B2B marketing automation trends which will make an impact this year Marketing Automation has been around for several years now, but in 2015 it really flourished. More companies got started with marketing automation, and others started thinking about how they could begin to use it in future. Our readers poll on 2016 digital…
Use these 12 insights from ground-breaking eye-tracking research to improve your email campaigns on mobile How much do you know about how your subscribers really perceive your emails on mobile? If the answer is not much then it’s probably time to optimise: 70% of all emails are now opened on mobile and scrolling on a…
