• 18-19 College Green, Dublin 2
  • 01 685 9088
  • info@cunninghamwebsolutions.com
  • cunninghamwebsolutions
    Cunningham Web Solutions
    • Home
    • About Us
    • Our Services
      • Web Design
      • Digital Marketing
      • SEO Services
      • E-commerce Websites
      • Website Redevelopment
      • Social Media Services
    • Digital Marketing
      • Adwords
      • Social Media Services
      • Email Marketing
      • Display Advertising
      • Remarketing
    • Portfolio
    • FAQ’s
    • Blog
    • Contact Us
    MENU CLOSE back  

    Apple Reports Best Quarter Ever: $78.4 Billion Revenue, 78 Million iPhones Sold

    You are here:
    1. Home
    2. Digital Marketing
    3. Apple Reports Best Quarter Ever: $78.4 Billion Revenue, 78 Million iPhones Sold
    Thumbnail for 17556
    apple-finance-earnings-ss-1920

    After three consecutive quarters of year-over-year sales declines, Apple announced its biggest quarter ever. The company beat revenue and earnings expectations, selling more than 78 million iPhones.

    Apple revenues came in above the high end of guidance. The company reported revenue of $78.4 billion vs. an expectation of $77.25 billion. It sold 78.2 million iPhones vs. 76 million expected.

    All product lines posted increases. Across the board it was Apple’s best quarter; however the iPad was the weakest of the product lines in terms of analyst expectations. Here are numbers:

    • iPhones: 78.3 million units, $54.4 billion in revenue
    • iPad: 13.1 million units, $5.5 billion in revenue
    • Macs: 5.4 million units, $7.2 billion in revenue
    • Services (including Apple Pay, Apple Care): $7.2 billion in revenue.
    • Other (including Apple TV, Apple Watch, Beats products): $4 billion in revenue.

    Apple earnings

    At the end of the December quarter, Apple had $241 billion in cash and marketable securities. Gross margins were 38.5 percent.

    International sales were roughly 59 percent of total revenue. The company said it had net profit of $18.4 billion. The Americas, Europe and Greater China were the company’s top markets, in that order.

    Notes from the earnings call:

    CEO Tim Cook ticked off record sales across Apple product categories: iPhones, Macs, Apple Pay, Music, Watch, services revenue. Among other stats mentioned, Cook said there are more than 2 million small businesses using Apple Pay (some via third party partners).

    He talked about smart home automation and integration with HomeKit and Siri. He also said there are now more than 2.2 million apps.

    Apple’s services revenue “is going to be the equivalent of a Fortune 100 company this year” and the company hopes to double it in the near term.

    The iPhone 7 was the best selling phone in China during the quarter. Apple the most popular US brand during Singles Day in China. iPhone 7 Plus most popular Plus model Apple has had.

    CFO Luca Maestri: There was double digital iPhone growth in both developed and emerging markets. iPhone 7 Plus has seen extremely strong demand and has a 99 percent customer satisfaction rating according to third party research.

    Services revenue increased 18 percent YoY to more than $7 billion. App Store revenue growth was 43 percent YoY. Apple retail stores also saw significant growth globally.

    Apple generated its highest ever Mac quarterly revenue. The iPad sold 13.1 million units. Apple tablets have 85 percent of the market for tablets above $200.

    Selected analyst questions:

    Content producer acquisition: Cook was asked about whether the company would make a major content-producer/distributor acquisition if Apple’s $241 billion in cash (mostly overseas) were repatriated. Cook sounded like he was very open to a content-producer acquisition. Cook said that no acquisition was off the table or “too large.” The issue is whether there would be a strategic fit. Apple is “putting its toe in the water” and doing some original content for Apple Music and “learning from that.”

    Services business: App store revenue is driving most of the growth. “It’s truly a global platform.” We think that the app store will continue to grow. Apple is the leader in digital music. Music business has come back to growth.

    iCloud storage is growing very quickly. Apple Care business growing well. Most services revenue is driven by the installed base.

    Lots of questions about China, the outlook for China growth and exchanges rates.

    On the Qualcomm litigation: Cook said that suing Qualcomm was a last resort and a result of Qualcomm being unreasonable in its royalty negotiation and withholding $1 billion in payments owed to Apple.

    No one asked about the White House immigration ban or its impact on Apple’s business or workforce.

    From our sponsors: Apple Reports Best Quarter Ever: $78.4 Billion Revenue, 78 Million iPhones Sold

    Posted on 1st February 2017Digital Marketing
    FacebookshareTwittertweetGoogle+share

    Related posts

    Thumbnail for 25786
    The Future of CX with Larry Ellison
    19th October 2020
    20201019 ML Brief
    19th October 2020
    Must-know tips for boosting your video strategy
    19th October 2020
    20201016 ML Brief
    19th October 2020
    NewsCred rebrands as Welcome
    13th October 2020
    Thumbnail for 25769
    How to make your data sing
    13th October 2020
    Latest News
    • Archived
      22nd March 2023
    • Archived
      18th March 2023
    • Archived
      20th January 2023
    • 20201019 ML Brief
      19th October 2020
    • Thumbnail for 25788
      Handling Continuous Integration And Delivery With GitHub Actions
      19th October 2020
    • Thumbnail for 25786
      The Future of CX with Larry Ellison
      19th October 2020
    News Categories
    • Digital Marketing
    • Web Design

    Our services

    Website Design
    Website Design

    A website is an important part of any business. Professional website development is an essential element of a successful online business.

    We provide website design services for every type of website imaginable. We supply brochure websites, E-commerce websites, bespoke website design, custom website development and a range of website applications. We love developing websites, come and talk to us about your project and we will tailor make a solution to match your requirements.

    You can contact us by phone, email or send us a request through our online form and we can give you a call back.

    More Information

    Digital Marketing
    Digital Marketing

    Our digital marketeers have years of experience in developing and excuting digital marketing strategies. We can help you promote your business online with the most effective methods to achieve the greatest return for your marketing budget. We offer a full service with includes the following:

    1. Social Media Marketing

    2. Email & Newsletter Advertising

    3. PPC - Pay Per Click

    4. A range of other methods are available

    More Information

    SEO
    SEO Services

    SEO is an essential part of owning an online property. The higher up the search engines that your website appears, the more visitors you will have and therefore the greater the potential for more business and increased profits.

    We offer a range of SEO services and packages. Our packages are very popular due to the expanse of on-page and off-page SEO services that they cover. Contact us to discuss your website and the SEO services that would best suit to increase your websites ranking.

    More Information

    E-commerce
    E-commerce Websites

    E-commerce is a rapidly growing area with sales online increasing year on year. A professional E-commerce store online is essential to increase sales and is a reflection of your business to potential customers. We provide professional E-commerce websites custom built to meet our clients requirements.

    Starting to sell online can be a daunting task and we are here to make that journey as smooth as possible. When you work with Cunningham Web Solutions on your E-commerce website, you will benefit from the experience of our team and every detail from the website design to stock management is carefully planned and designed with you in mind.

    More Information

    Social Media Services
    Social Media Services

    Social Media is becoming an increasingly effective method of marketing online. The opportunities that social media marketing can offer are endless and when managed correctly can bring great benefits to every business.

    Social Media Marketing is a low cost form of advertising that continues to bring a very good ROI for our clients. In conjuction with excellent website development and SEO, social media marketing should be an essential part of every digital marketing strategy.

    We offer Social Media Management packages and we also offer Social Media Training to individuals and to companies. Contact us to find out more.

    More Information

    Cunningham Web Solutions
    © Copyright 2025 | Cunningham Web Solutions
    • Home
    • Our Services
    • FAQ's
    • Account Services
    • Privacy Policy
    • Contact Us