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Marketing Day: Pinterest ad revenue, Pew social media report, YouTube ad extensions
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Publishers on Twitter can now monetize videos viewed by global audiences
Oct 1, 2018 by Amy GesenhuesPreviously, publishers could only monetize organic video content within their home country feeds.
- Pinterest expected to hit $1 billion ad revenue by 2020
Oct 1, 2018 by Ginny Marvin
New ad products, including video, and a growing audience will put Pinterest’s average ad revenue per user in the US closer to Snapchat and Instagram, according to eMarketer. - Pew: Internet adoption, social media usage have been flat since 2016
Oct 1, 2018 by Greg Sterling
While the overall numbers have peaked, there is still growth and change within categories. - YouTube rolls out more ad extensions, incremental lift measurement
Oct 1, 2018 by Amy Gesenhues
Video ad extensions will soon include actions like finding a movie showtime, downloading an app or booking a trip. - Findera search engine helps recruiters find talent, sales find leads
Sep 28, 2018 by Barry Levine
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- Adobe bringing digital targeting, measurement capabilities to Linear TV
Oct 1, 2018 by Greg Sterling
Partnership with Placed enables offline visits to be linked to TV ad exposures. - The MarTech Minute: Data loss prevention from Adobe’s Data Explorer, Pivotal iQ’s new acquisition, more
Sep 28, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed. - Findera search engine helps recruiters find talent, sales find leads
Sep 28, 2018 by Barry Levine
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.
Online Marketing News From Around The Web:
- 50% of Americans Like This Type of Information Best When Researching Purchases, Convince and Convert
- Actions to Make Your Business Account More Secure, Facebook Business
- Can You Bring A Site Killed By Google Panda Back From The Dead, Search Engine Roundtable
- Connected TV And Cable TV: Same But Different, AdExchanger
- Digital Experience Stacks Evolve Once Again, CMS Wire
- Kaepernick & Nike Beyond the Bickering: Social Data Unlocks the Risk of Taking Heady Positions, Aimclear Blog
- Online sales tax collection laws go into effect in 10 states, TechSpot
The post Marketing Day: Pinterest ad revenue, Pew social media report, YouTube ad extensions appeared first on Marketing Land.
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