Marketing Day: Snapchat tagging, DoubleVerify finds fraud code & 1plusX keyword targeting

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Report: Facebook owns the top mobile app in 10 out of 13 countries measured
Mar 12, 2018 by Greg Sterling
Report from comScore examines key trends, shows mobile dominates user engagement but desktop still has greater reach in some markets.
What does it take to run a successful email marketing program?
Mar 12, 2018 by Digital Marketing Depot
Get started with some tips from one of the world’s foremost digital marketers.
Building a learning agenda into your marketing program
Mar 12, 2018 by Jose Cebrian
Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward.
1plusX adds search-like keyword targeting to its DMP
Mar 12, 2018 by Barry Levine
The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.
Ad fraud allegations continue to besiege Newsweek Media Group
Mar 12, 2018 by Ginny Marvin
DoubleVerify says it found fraudulent code on the company’s Newsweek and International Business Times domains.
5 conversion boosters to optimize your PPC campaigns
Mar 12, 2018 by Sponsored Content: Acquisio
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How […]
Snapchat’s @-tagging test could help brands & influencers build their follower numbers
Mar 9, 2018 by Amy Gesenhues
The company says the feature is in ‘test mode’ and currently works for any type of account, including ‘organic’ brand accounts.
Creating the best lead-gen website, step by step
Mar 9, 2018 by Allen Martinez
Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Mastering nurturing in an always-on world
Mar 12, 2018 by Sonjoy Ganguly
Contributor Sonjoy Ganguly explains how to win today’s B2B decision-maker by knowing exactly how to use one key strategy.
MarTech Today: DMP 1plusX adds search-like keyword targeting, what’s needed for AI success & what Facebook data doesn’t tell us
Mar 12, 2018 by Barry Levine
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: 1plusX adds search-like keyword targeting to its DMP Mar 9, 2018 by Barry Levine The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set […]
5 conversion boosters to optimize your PPC campaigns
Mar 12, 2018 by Sponsored Content: Acquisio
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How […]
1plusX adds search-like keyword targeting to its DMP
Mar 9, 2018 by Barry Levine
The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.
The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships
Mar 9, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed

Online Marketing News From Around The Web:

“Blockchain” is meaningless, The Verge
‘An engineered feel-good factor’: Why autoplay video will persist, Digiday
Google Empathy Lab founder: AI will upend storytelling and human-machine interaction, VentureBeat
How to Brand Your Mobile Facebook Live Streams, Social Media Examiner
How Web and Mobile Come Together in the Customer Journey, Multichannel Merchant
Inside Facebook’s Bet On An Augmented Reality Future, Forbes
The Good and Bad of B2B Influencer Marketing, Contently
Twitter Just Suspended A Ton Of Accounts Known For Stealing Tweets, BuzzFeed
Will AMP Become a Web Standard for the World of Commerce?, Street Fight

From our sponsors: Marketing Day: Snapchat tagging, DoubleVerify finds fraud code & 1plusX keyword targeting