Marketing Day: E-commerce myths, Intel’s VP of B2B marketing & Vimeo’s latest updates

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Busting e-commerce myths that lead to bad marketing decisions
Feb 15, 2018 by Pratik Dholakiya
Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk seven e-commerce clichés and shed light on the truth about what works and what doesn’t.
Branch rolls out Universal Ads across mobile, web and native apps
Feb 15, 2018 by Robin Kurzer
The company also announced its membership in the Facebook MMP program.
Outbrain launches Sphere, a platform for content recommendations between premium publishers
Feb 15, 2018 by Barry Levine
Sphere offers an algorithm for recommendations based on users’ browsing, plus a per-click payment model that only rewards Outbrain for engagement.
Tru Optik leads consumer privacy initiative for OTT TV
Feb 15, 2018 by Barry Levine
The Connecticut-based firm has launched OptOut.TV, and about 40 other firms have signed on.
How Intel uses real-life stories to build campaigns around its B2B technology solutions
Feb 15, 2018 by Amy Gesenhues
As VP of global marketing and communications for Intel’s B2B marketing strategy, Alyson Griffin is taking technology-focused marketing to a new level.
Vimeo’s live simulcasting to Facebook, YouTube, Twitch, Periscope comes with a catch
Feb 15, 2018 by Tim Peterson
Facebook prohibits simulcasting to its social network and third-party platforms, so Vimeo creators will need to choose where else they want to simulcast.
FAQ: Google Chrome ad blocking is here. Everything you need to know
Feb 15, 2018 by Ginny Marvin
How it works, who will be affected and what it means for advertisers, publishers and users.
How do you optimize content for a voice-first world?
Feb 14, 2018 by Sherry Bonelli
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
Google says 100+ ad networks support AMP, releases 3rd-party technology support
Feb 14, 2018 by Ginny Marvin
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development
Feb 15, 2018 by Amy Gesenhues
Susan Vobejda feels it’s her responsibility to mentor as many young people as she can.
Is Google Exchange Bidding working? OpenX says yes
Feb 15, 2018 by Ginny Marvin
The ad exchange says 200+ publishers using DoubleClick for Publishers have enabled the header bidding alternative through OpenX.
Report: Facebook to introduce two smart assistant devices in July
Feb 15, 2018 by Greg Sterling
Code-named Aloha and Fiona, at least one will have a very large touchscreen.
LiveRamp moves into B2B data with purchase of Pacific Data Partners
Feb 15, 2018 by Barry Levine
The acquisition of the Seattle firm means that LiveRamp’s consumer-oriented IdentityLink can now target businesses and the business identities of consumers.
How to build a better marketing strategy using new technologies available today
Feb 15, 2018 by Nandini Rathi
Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale.
TrustArc launches GDPR tool to help comply with data subject rights
Feb 15, 2018 by Robin Kurzer
The Individual Rights Manager works with TrustArc’s existing data platform to help companies sift through and act on consumers’ data inquiries.
Google says 100+ ad networks support AMP, releases 3rd-party technology support
Feb 15, 2018 by Ginny Marvin
Real-Time Config component enables integrations with other technology partners such as data management platforms and server-side header bidding without impacting speed.

Online Marketing News From Around The Web:

5 Things Marketers Need to Know When Working With Their Legal Team, Marketo
Beyond Publisher Relationships: Agencies Need To Lead With Ad Tech, AdExchanger
Google’s app network quietly becomes huge growth engine, Reuters
How Email Fits Into Your Growth Marketing Strategy, Movable Ink
How to Do a Content Audit in a Few Hours, Content Marketing Institute
How to Use Gamification in Experiential Marketing Campaigns, MarketingProfs
Machine Learning’s Secret Sauce? Getting Your Data Right, CMS Wire
Making it Easier for Organizations and Businesses to Help People during a Crisis, Facebook Newsroom
The Big Difference Between the Ads People Love and Ads People Hate, Contently
The Threat of Disappearing Brands in the Age of Voice Assistants, Multichannel Merchant

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