Marketing Day: AI marketing guide, display ad forecasts & GDPR enforcement

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The changing SERP: Understanding and adapting to dynamic search results
Nov 29, 2017 by Jim Yu
Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the work.
Retailers, software might be eating your lunch, but it won’t eat everything
Nov 29, 2017 by Chuck Moran
With closures and tech shifts, it looks like hard times for brick-and-mortar retailers. But columnist Chuck Moran says they need to take a page from digital advertising and understand that the human touch still matters.
The CMO’s guide to AI’s marketing impact for 2018
Nov 29, 2017 by Andy Betts
Though AI in marketing is still an intangible concept for many CMOs, it will be here before you know it. Columnist Andy Betts explains how you can prepare.
Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers
Nov 29, 2017 by Greg Sterling
Forrester study also says that Amazon will steal share from Google and Facebook.
Already the owner of Prime Day, Amazon dominates Black Friday & Cyber Monday mentions
Nov 29, 2017 by Amy Gesenhues
Study finds Amazon’s lead in Black Friday and Cyber Monday digital content mentions increased over last year.
Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?
Nov 29, 2017 by Brian Handly
Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths.
GDPR enforcement may be driven by fears of liability
Nov 29, 2017 by Barry Levine
But its implementation could be hampered by a lack of clarity about exactly what kinds of consumer data it covers.
Has Apple already missed the smart speaker market?
Nov 29, 2017 by Greg Sterling
Increasing sales of Google Home and Amazon Echo devices probably means less demand for Apple HomePod.
Looking to get out of the SEO business? Good!
Nov 28, 2017 by Jeremy Knauff
The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole.
How your website redesign can sabotage your paid search efforts
Nov 28, 2017 by Pauline Jakober
Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program.
5 B2B marketing non-predictions for 2018
Nov 28, 2017 by Peter Isaacson
For a change of pace, contributor Peter Isaacson tells us what not to expect in the coming year in marketing.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity
Nov 29, 2017 by Ginny Marvin
Advertisers can glean behavioral data based on the choices users make when engaging with the ads.
LaterPay offers first paywall platform for AMP pages
Nov 29, 2017 by Barry Levine
The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met.
To marketers, the future looks like touch point whack-a-mole
Nov 29, 2017 by Mike Herrick
The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they’ll need to rethink their martech stacks.
It’s time to get real about omnichannel marketing
Nov 29, 2017 by Kristin Cronin
Omnichannel isn’t the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

Online Marketing News From Around The Web:

5 Content Marketing Trends to Try in 2018, Practical Ecommerce
Black Friday and Cyber Monday 2017 on Facebook & Instagram, Facebook IQ
Facebook’s New Captcha Test: ‘Upload A Clear Photo of Your Face’, Wired
How to Make the Most of Social Ads During the Holidays, MailChimp
Looking for Content Strategy Buy-In? Don’t Rely on the Same Arguments, Content Marketing Institute
Machine Learning or Linguistic Rules: Two Approaches to Building a Chatbot, CMS Wire
Mobile Commerce: Grown-Up And Still Growing, AdExchanger
New Holiday Email Templates Your Readers Will Love to Open, AWeber
The Foundations of a B2B Ecommerce Strategy, Shopify
The Future of Marketing: Five Marketing Megatrends for 2018, MarketingProfs

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