20201019 ML Brief
Marketing Day: Emerging marketing technologies, local SEO & Facebook ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- How emerging technologies will affect your business in 2018
Oct 30, 2017 by Tom Kuhr
Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing the marketing game. - Local SEO for service-area businesses requires a lot of servicing
Oct 30, 2017 by Andrew Shotland
What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts. - Audi campaign on UK digital billboards tracks traffic and weather
Oct 30, 2017 by Barry Levine
This is the latest in a series of campaigns around the world where the dowdy static billboard is becoming a kind of sensory visual response. - Kochava expands into blockchain for ad insertion orders
Oct 30, 2017 by Barry Levine
The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the end of 2018. - What you can learn from a bad email
Oct 30, 2017 by Ryan Phelan
There’s good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix it. - Facebook’s dynamic creative can generate up to 6,250 versions of an ad
Oct 30, 2017 by Tim Peterson
Brands can set multiple options for the elements making up an ad, and Facebook will automatically piece together various versions.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- Content Analytics launches Scorecards for retailers to send brands about their product pages
Oct 30, 2017 by Barry Levine
The Scorecards notify brands about missing images, wordy product titles, lack of reviews and other content issues that could affect sales. - Ceridian CMO says internal communications are key to branding through an acquisition
Oct 30, 2017 by Amy Gesenhues
CMO Kristina Cleary shares the branding strategy that drove Ceridian’s acquisition of Dayforce in 2012. - The ROI of recommendation engines for marketing
Oct 30, 2017 by Daniel Faggella
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention.
Online Marketing News From Around The Web:
- 3 Simple Keys to a Successful Video Strategy, Copyblogger
- 6 Email Marketing Tips for the B2B Marketer, Marketo
- Black Friday opportunities – and pitfalls, Practical Ecommerce
- Digital and Social Media Stats in 2017, MarketingProfs
- Facebook Steps Up Efforts to Sway Lawmakers, Wall Street Journal
- Five Key Benefits of Using AI in Marketing, MarTech Advisor
- How B2B Companies Can Build Their Brands on Instagram, CMS Wire
- Influencer Marketing Is About Data, Not Celebrity Deals, eMarketer
- Lean back and watch YouTube TV with a new app for your big screen, Official YouTube Blog
- The 7 Ways Brands Use Social Listening, Convince and Convert
From our sponsors: Marketing Day: Emerging marketing technologies, local SEO & Facebook ads
