Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads

You are here:

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The next tech innovation to help marketers engage live audiences: Voice
Jun 7, 2017 by Malcolm Cox
Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer’s best friend, helping to target consumers as they’re actively considering what to purchase.
How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most
Jun 7, 2017 by Ginny Marvin
The new solution has a 24-hour window that gives highly trafficked properties an even bigger advantage over third-party ad tech.
Beyond SEO: Managing the management
Jun 7, 2017 by Casie Gillette
You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it’s important to know how to deal with people and provides tips for doing so effectively.
Beginners’ guide to Bing Ads management
Jun 7, 2017 by John Lincoln
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.
Instagram’s direct-response Story ads are available for self-serve buys
Jun 7, 2017 by Tim Peterson
Ads within Instagram’s Stories feed can prompt people to swipe up to visit a brand’s site or install its mobile app.
Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
Jun 7, 2017 by Danny Sullivan
Despite less traffic, paid subscriber conversion said to be up fourfold.
Location data predictive of retail store closures
Jun 7, 2017 by Greg Sterling
inMarket loyalty report suggests which retailers will be the next ones to go.
Two social media attribution models to use instead of single-touch
Jun 7, 2017 by Sweta Patel
Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization.
Facebook adds templates for Canvas ads, extends iAd-like format to Collections
Jun 7, 2017 by Tim Peterson
Advertisers can pick from three plug-and-play templates and now use Canvas posts in Facebook’s shoppable Collection ads.
Reducing chaos and stress in email marketing
Jun 7, 2017 by Jose Cebrian
While email marketing is a powerful way for marketers to communicate, it can also be chaotic. Columnist Jose Cebrian shares tips to help you cope with the stress and get organized.
Apple adds indoor mapping for malls and airports, Do Not Disturb mode
Jun 7, 2017 by Greg Sterling
Google and Bing have similar indoor mapping initiatives.
Segment can now track users across sites without third-party cookies
Jun 7, 2017 by Barry Levine
The data connection service is employing a common ID for first-party cookies from a brand’s multiple sites.
Janrain offers one of the first GDPR portals for consumer data management
Jun 7, 2017 by Barry Levine
The identity management provider’s new Consent Lifecycle Management provides data management screens for visitors to its clients’ sites or apps.
Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition!
Jun 6, 2017 by Digital Marketing Depot
MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide” examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media management.
SMX Advanced is almost sold out! Less than 100 tickets left.
Jun 6, 2017 by Marketing Land
SMX Advanced is in one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today.

Online Marketing News From Around The Web:

Analytics

Analytics Tools Are Still a Challenge for Many, eMarketer
The Future of Analytics Tools, Now Powered By Machine Learning and Artificial Intelligence, The Data & Marketing Association

Blogs & Blogging

How to Protect Your Blog Content From Copyright Infringement, Social Media Examiner

Business Issues

Amazon, Kickstarter, Reddit, YC join “save net neutrality” protest planned for July 12, TechCrunch

Content Marketing

7 Ways to Create Content without a Blog, CopyPressed
An infographic to help your content strategy, Cornwall SEO
How Machine Learning Can Improve Content Marketing, eMarketer
Interactive Content Fuels Customer Experiences, Content Marketing Institute

Conversion Optimization

7 Call to Action Tips You Have to Try, CopyPressed

Copywriting, Design & Usability

Common WordPress Security Mistakes Many Websites Make, WPExplorer
Creating Better, Faster And More Optimized WordPress Websites, Smashing Magazine

Domaining

Domain spoofing remains an unsolved issue in programmatic advertising, Digiday

E-Commerce

6 Ecommerce PPC Best Practices to Improve Your Advertising ROI, Vertical Measures
A/B Test Ideas for Fashion Ecommerce Websites, VWO Blog
For retailers, Amazon is a true frenemy, Digiday
How Amazon’s Robot Army Is Driving Customer Experience, CMS Wire
Report: Amazon CPG sales outpacing overall market, Retail Dive
The KPIs Every Ecommerce Marketer Must Measure for Growth, Crazy Egg
Why B2B and B2C E-Commerce Should Be More Like Each Other, MarTech Advisor

Email Marketing

8 Facebook Ad Targeting Strategies That Will Help You Build Your Email List, AWeber Communications
9 Tips To Inbox at Gmail, Reach Mail
Remember These 3 Email KPIs to Make More Money, Practical Ecommerce

General Internet Marketing

CMO turnover: Is this the hottest seat in the C-suite?, VentureBeat
How Important Is Influencer Marketing for Brand Awareness?, Simply Measured
Quora Ads: How to Create Your First Campaign, The AdStage Blog
Tips for Auditing Your Company’s Wikipedia Content, 97th Floor
Why Personalization throughout the Customer Journey needs to be a Top Priority for CMOs, MarTech Advisor

Internet Marketing Industry

Brandwatch First to Compliantly Offer Access to Reddit Data, Brandwatch
Independent Research Found Olapic Earned Content Platform Delivered a 680 Percent ROI and a 3.6x Increase in Conversion Rates, Market Wired
Viraltag Introduces Collaboration To Put The ‘Social’ In Social Media Planning, PR Web

MarTech

5 Ways Artificial Intelligence Can Positively Impact Your Marketing Strategy, Jeff Bullas
7 Ways to Increase Sales with Marketing Automation, Marketo
Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech, Street Fight
What anchors your martech mall? A marketing metaphor, Chief Marketing Technologist
Where Does AI Fit in Your Marketing Strategy?, CMS Wire

Mobile/Local Marketing

Facebook introduces new Android TV app, only allows you to watch videos, 9to5Google
How shoppers use their smartphones in stores, Retail Dive
Mobile AR could hit $60 billion by 2021 thanks to Apple and Facebook, VentureBeat
Target, Best Buy, Home Depot rank highest for mobile web experiences, Retail Dive
Why Small Business Owners Should Consider Getting an App, Duct Tape Marketing

Social Media

Creating a Weekly Pinterest Schedule – 4 Simple Steps, Tailwind Blog
Did Facebook Roll Out Custom Photo Frames for Events?, Adweek
Facebook inserts itself into politics with new tools that help elected officials reach constituents, TechCrunch
Facebook Messenger Users Have Sent More Than 2 Billion Reactions, Adweek
Facebook will share anonymized location data with disaster relief organizations, TechCrunch
How Brands Are Supporting LGBTQ Pride Month On Social, MediaKix
How the Top 5 Social Media Platforms Spent Their Marketing Budgets Last Year, Adweek
How to Build a Better Social Media Marketing Strategy, MarketingProfs
The Definitive Guide to Linkedin’s New Matched Audiences, Adweek

Video

4 Reasons People Watch Gaming Content on YouTube, Think with Google
Hasbro Shares Its Content Strategy Behind Launching a Brand on YouTube, Think with Google
Move Over Netflix, Facebook Original Content Is Here, MediaKix
Study: 64% make a purchase after watching marketing videos on Facebook, Mobile Marketer
The Live Blog: June 6, 2017, Facebook Media
Twitch affiliate streamers get a cut of game purchase referrals now, The Verge
YouTube’s gossip vloggers have created their own tabloid industry, The Verge

From our sponsors: Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads