Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Crafting a successful holistic search approach
May 25, 2017 by David Freeman
Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.
The consumer decision journey in the increasingly complex search retail marketplace
May 25, 2017 by Christi Olson
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.
Facebook rolls out software tool to make AMP, Apple News pages more like Instant Articles
May 25, 2017 by Tim Peterson
Facebook’s tool will automatically convert Instant Articles to Google’s AMP and Apple’s Apple News formats.
Taboola’s grid of recommended stories is now an infinite, scrolling feed
May 25, 2017 by Barry Levine
By adopting a card-based feed of content, ads and video, Taboola is looking to revolutionize its real estate and increase flexibility for publishers.
The connected channels: All media channels must have defined budgets, priority and cohesive reporting
May 25, 2017 by Thomas Stern
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences.
How to make ads less adversarial
May 25, 2017 by Brad O’Brien
Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Columnist Brad O’Brien offers tips on how to maintain a positive relationship between your ads and your audiences.
AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads
May 25, 2017 by Ginny Marvin
Google says AMP ads can load up to 5 seconds faster than standard display ads.
Conversion rate optimization tools coming to AdWords with new integrations
May 25, 2017 by Ginny Marvin
Advertisers will be able to run landing page test with Google Optimize and get feedback from retargeting audiences with Google Surveys 360.
Facebook and Google have dominated smartphone screens for the past three years
May 25, 2017 by Greg Sterling
Facebook has three and Google has six of the top 15 apps, says comScore.
Compare 6 top content management systems
May 24, 2017 by Digital Marketing Depot
Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works for your end user and your organization is an imperative part of your digital strategy.

Online Marketing News From Around The Web:

Analytics

5 Metrics to Track That Affect Customer Satisfaction, Small Biz Trends
Social Media Metrics How to Chose What Works, Social Media Explorer

Business Issues

Facebook Just Announced Two Key Hires for Its Global Marketing Solutions Team, Adweek

Content Marketing

3 Steps to Manage Your Content Library Like a Librarian, Content Marketing Institute
Delivering data-driven content marketing for the travel industry, Econsultancy
How to Inspire Your B2B Audience with Killer Content Marketing, Top Rank Marketing Blog
How to Save 4 Hours on Every Piece of Content You Create, Contently
The Importance of Using Testimonials, CopyPressed
Why Design Still Trumps Content in Marketing, Search Engine Journal

Conversion Optimization

How to Create, Track and Rank CRO Hypotheses So You Know What to Test, Crazy Egg

Copywriting, Design & Usability

5 Facebook Ad Copy Tips That Go Beyond the Better Headline, The AdStage Blog
How to Avoid Writing Boring Outlines using the IKEA Method, Problogger
How to Optimize a Small Website: On-Page & Mobile Factors, Search Engine Journal
Just Keep Scrolling! How To Design Lengthy, Lengthy Pages, Smashing Magazine
Web Content Management Comes of Age, CMS Wire

Display & Contextual Advertising

Smart Display Campaigns Are Worth A Test, Clix Marketing PPC Blog

Domaining

A great resource for new top level domain name data, Domain Name Wire
Valuable Names are Tough to Sell, Domain Investing

E-Commerce

5 Top Trends Shaping the Future of Retail Logistics, Multichannel Merchant
9 Tips to Build the Best Product Images, Practical Ecommerce
Amazon Secret Shopper: Examining the Mindset & Buying Decisions of Actual Customers (Freezer Bins), Marketing Words Blog
Ecommerce Success Hinges on the Entire Digital Experience, CMS Wire
Want to Be Like Amazon?, Duct Tape Marketing

Email Marketing

Get Ready for Email Marketing and AI: 3 Things to Consider, MarketingProfs
Guide to email list management, VerticalResponse
The Value of Auto Responders, MarTech Advisor

General Internet Marketing

4 Things You Need to Know About the Future of Marketing, Think with Google
How to Write an Exceptional Creative Brief, Convince and Convert
Is An “Influencer Marketing Bubble” Imminent?, MediaKix
Training The New Generation Of Digital Marketers, PPC Hero

Internet Marketing Industry

Accel Leads $30M Series B into G2 Crowd to Accelerate Growth of Market Leading B2B Review Platform, G2 Crowd
Demandbase Raises $65 Million in New Financing, Demandbase
Food & Beverage Ads Dominate Q1 2017 In-Feed Video Report, Positive Mobile

MarTech

Are Headline Analyzers Worth Your Time?, Portent
What’s the difference between AI-powered personalisation and more basic segmentation?, Econsultancy
Will Voice Assistant Technology Improve the Retailer-Consumer Relationship?, MarTech Advisor

Mobile/Local Marketing

6 months in: Which mobile formats are living up to 2017 predictions?, Digiday
AMP Roadmap Update for Q2, Accelerated Mobile Pages Project
IFTTT now lets any developer build and publish applets for others to use, VentureBeat

Social Media

3 Ways Your Small Business Can Increase Social Media Engagement, Small Biz Trends
5 Actionable Steps to Earn New Followers, the Creative Way!, Social Media Explorer
Cool social media data, Cornwall SEO
Five Crucial Tips for a Successful Boost Post on Facebook, KoMarketing
Geography and the Problem with Facebook Ads Optimization, Jon Loomer Digital
Have you Unlocked the Real Power of Social Media?, MarTech Advisor
How To Utilize Facebook Remarketing Ads To Drive B2B Leads, KoMarketing
Instagram Search & Explore: A Complete Guide, The Buffer Blog
Instagram Tests Direct Response Ads, App Installs in Stories, AdAge
Snapchat is wooing ad buyers with discount coupons and bonuses, Digiday
Social Media Brand Behaviors and Actions Consumers Want, MarketingProfs
The 4 Social Media Influencer Secrets Marketers Must Know, MediaKix
The Rules of Social Media Marketing Success: Leadership and Community, CMS Wire
True or False: Posting More on Facebook Means Higher Engagement, Socialbakers
Twitter Media Library Aimed At Tempting Social Media Managers, Small Biz Trends
Using Social Media to Promote Your Service Business: 5 Dos and Don’ts, Adweek
What to Pin to Pinterest in June, Tailwind Blog
What’s new with Google+ Hey there Plussers!, Google