Marketing Day: SEM account management, cutting-edge martech & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Optimizing for Mobile Search: A checklist to improve local SEO
Mar 13, 2017 by Digital Marketing Depot
Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer.
SEM account management: Part 1 — How to avoid getting fired
Mar 13, 2017 by Ted Ives
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs.
Why you shouldn’t have to hate your ESP
Mar 13, 2017 by Chip Scully
Nine out of 10 marketing professionals say that email is important to their business — so why do so many settle for an email service provider they don’t like? Columnist Chip Scully explores the issue.
Cutting-edge martech? 65% of brands have no plans to invest this year
Mar 13, 2017 by Matt McGee
In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don’t plan to invest in them just yet.
The magic behind the Instant Pot viral phenomenon (and the CEO’s favorite recipe)
Mar 13, 2017 by Brian Patterson
Columnist Brian Patterson interviews the CEO of Instant Pot, Robert Wang, for his insights into how to successfully market a product and cultivate a following.
How marketers should be thinking about voice search
Mar 13, 2017 by Andrew Ruegger
In the age of voice search and assistants, columnist Andrew Ruegger discusses how marketers should be adjusting their strategies to stay competitive.
Television meets internet in emerging new ATSC 3.0 standard
Mar 13, 2017 by Barry Levine
If popular, this next-gen TV could mean addressable viewers, interactivity, coupons delivered with programs and true cross-channel campaigns.

Online Marketing News From Around The Web:

Affiliate Marketing

Important affiliate program metrics often overlooked, Commission Factory

Analytics

Production vs. Performance Metrics: The Key to Moneyball-Style Content Planning, Contently
The Analytics Audit You Should Do, Search Engine People

Blogs & Blogging

10 Advanced Strategies for Driving Business Blog Engagement, Jeff Bullas
2 Blog Monetization Strategies that Have Increased My Blogs Earnings by over 40%, Problogger
Proven Ways to Increase Content Engagement on Your Blog, Search Engine Journal
Starting a Blog? 5 Topics People Care About in 2017, The Blog Herald

Business Issues

Facebook Messenger Takes a Big Hit as Peter Martinazzi Leaves the Company, Adweek
Twitter’s Android app engineer is leaving for Twitch, The Verge
Yahoo CEO Marissa Mayer to Get $23 Million Severance Package With Verizon Deal Closing, Variety

Content Marketing

10 Content Marketing and Social Media Tips for Small Businesses, Small Biz Trends
7 Ways Content Marketers Can Cut Costs, Improve Productivity, CMS Wire
A Quick Content Marketing Strategy that Works, Compukol
Risks and Considerations for Branded UGC Campaigns, Multichannel Merchant

Conversion Optimization

How To Turn Browsers Into Buyers, Crazy Egg
Turn Casual Facebook Users into Paying Customers, Search Rank

Copywriting, Design & Usability

An insecure mess: How flawed JavaScript is turning web into a hacker’s playground, ZDNet
Most Common Mistakes of WordPress Beginners, WPExplorer
Why Clickbait Works (And Why You Should Do More of It), Kiss Metrics

Domaining

There are lots of ways to make money with domain name investing, Domain Name Wire

E-Commerce

11 Tips to Improve Your Online Store Sales via Social Media, Search Engine Journal
7 Things You Need to Do After an E-commerce Conversion, Convince and Convert
Can We Guess the Future of Ecommerce Beyond 2020?, Multichannel Merchant
Report: Amazon’s Alexa on track to be $10B ‘mega-hit’ by 2020, Retail Dive

Email Marketing

4Q16 Email Marketing Benchmarks: Open, Click & Bounce Rates, MarketingProfs
What’s the Big Deal? A Look Inside 6 Different Types of Email Offers, Yesmail

General Internet Marketing

Brands, Listen Up: Influencers Striking a Pose is the New Normal, Adweek
How are brands structuring marketing teams in the face of a changing media landscape?, Econsultancy

Internet Marketing Industry

Data: While Nearly One-Third of Emails Contain Offer Incentives, Those without Incentives Garner, PR Newswire
Dexter 2.0: It’s Alive!, Medium

MarTech

64% of Companies Have Invested Heavily in Martech Over the Past 12 Months, KoMarketing
How Embracing Cloud-Based Technology Is Paying Off for Advertisers, Adweek
How Machine Learning Will Impact Ecommerce, Multichannel Merchant
How to Avoid Barriers to Marketing Automation Tool Adoption & Implementation, MarketingProfs

Mobile/Local Marketing

How to Use Facebook Messenger Day for Marketing, Social Media Examiner
Mobile apps are changing the future of loyalty, Mobile Commerce Daily
The argument for and against Facebook Messenger Day, TechCrunch

Social Media

Facebook Updated Its Policies to Remind Developers Not to Use Its Data for Surveillance, Adweek
Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business, The Buffer Blog
How to Build a Smart Yet Simple Social Media Marketing Plan, Content Marketing Institute
How to Create Facebook Ads for Instagram Stories, Jon Loomer Digital
How to Present Your B2B Social Media Planning Deck, Simply Measured
Is Social Media Right For Your Business?, Pushing Social
LinkedIn Publishing Trends Every Marketer Must Know, Content Marketing Institute
Snapchat Discover publishers face tough challenge as platform chases TV, Digiday
What Is An Influencer On Social Media? Definition, Examples, MediaKix
Why LinkedIn Interface Data Never Matches, Clix Marketing

Video

Facebook Is Reminding Users to “Continue Watching” Videos They Never Finished, Adweek
Facebook Will Push Mobile Video Ads With Its Biggest Business-to-Business Campaign Ever, Adweek
Four Key Things to Know About Digital Video Now, eMarketer
Google’s Area 120 Launches Uptime Social Video Viewing App, Adweek
How to Create Professional Video Ads with Zero Knowhow, Small Biz Trends
How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future, Bruce Clay
The 6-Second Impact: Bumper Ads Explained, AdAge
The latest trend in Snapchat ads: 360-degree video, Digiday
YouTube Challenges Agencies to Retell Classics in 6 Seconds, AdAge

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