Marketing Day: An account-based marketing quiz, new Adobe tools & Arby’s CMO

You are here:

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Successful SEO programs require content that supports the entire buy cycle
Nov 7, 2016 by Joe Goers
Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success.
Quiz: Are you ready to adopt Account-Based Marketing?
Nov 7, 2016 by Victoria Godfrey
Test your knowledge of Account-Based Marketing with this quiz contributed by Victoria Godfrey.
Report: Amazon, HBO Now, Live.com only apps common to top app-install platforms
Nov 7, 2016 by Greg Sterling
The top 20 advertisers on Facebook, Instagram, Google and Pinterest are quite distinct.
[Reminder] Live Webcast — It’s not too late! Maximize your Google Shopping in time for the holidays
Nov 7, 2016 by Digital Marketing Depot
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads.
Why the email list takes second place to the phone book
Nov 7, 2016 by Andrew Osmak
Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads.
Turning content pages into lead generators
Nov 7, 2016 by Brian Massey
Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing pages to get your visitors to take action.
[Podcast] Marketing Land Live #34: Google Home vs. Amazon Echo with USA Today’s Jefferson Graham
Nov 7, 2016 by Matt McGee
Is Google Home really a “fail” on its first day being available to the public? We’re joined this week by special guest Jefferson Graham of USA Today for a spirited discussion on the competition between the new Google Home device and its predecessor, Amazon Echo.
Not to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its clouds
Nov 7, 2016 by Barry Levine
The new framework distributes existing intelligent services across the company’s Marketing, Creative and Document Clouds and adds a variety of new ones.
A great American underdog makes a comeback: CMO transforms Arby’s into a QSR leader
Nov 7, 2016 by Nadine Dietz & Erica Seidel
Rob Lynch, chief marketing officer of Arby’s, tells contributors Erica Seidel and Nadine Dietz how a willingness to take risks has fired up this once-outdated brand.
Study says only 8 percent of shoppers use retailer apps. Should they give up?
Nov 6, 2016 by Greg Sterling
No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites.
comScore sunsets its Compete PRO service and recommends SimilarWeb to its clients
Nov 4, 2016 by Barry Levine
comScore customers will receive a discount from SimilarWeb for a short while, but the two companies will not integrate their services.

Online Marketing News From Around The Web:

Blogs & Blogging

10 brands using Tumblr to inspire positivity in young people, econsultancy.com
Should you blog about Justin Bieber?, yoast.com
The Subtle art of Successful Blogging – an interview with NYT Bestseller Mark Manson, www.problogger.net

Business Issues

Alphabet’s unit discloses Snapchat investment, www.reuters.com
Apple raked in 103% of all global smartphone profits in the third quarter, analysts estimate, qz.com

Content Marketing

Brand Content Guidelines: 5 Must-Haves, blog.marketo.com
Does Successful Content Marketing Lead to Rising Stock Prices?, contentmarketinginstitute.com
How to Make Sure Your Branded Content Isn’t Really Just an Ad, www.adweek.com
Why Data Journalism Is the Secret to Engagement, www.convinceandconvert.com

Conversion Optimization

7 Conversion-Sabotaging Words to Avoid at All Costs, www.wordstream.com
Decoding Data: Using Different Data Sources to Maximize Engagement and Conversions, www.martechadvisor.com
How to Drive Holiday Conversions with One Click, www.martechadvisor.com
How to Use A/B Testing to Build Your Business’ Buyer Personas, blog.kissmetrics.com
Segment Data By Device For Landing Page Performance, www.ppchero.com

Copywriting, Design & Usability

Design Through Customer Use, www.cmswire.com
Testing Your Own Designs, www.uxmatters.com
The Biggest Problem Facing UX Design, www.uxmatters.com
What Everyone Should Know About The Process Behind App Design, www.smashingmagazine.com

Domaining

Google Capital changes name to CapitalG, they did acquire CapitalG.com, www.thedomains.com
Would You Register an Emoji Domain Name?, www.domaininvesting.com

E-Commerce

5 Strategies to Build Buzz Weeks Before Your Holiday Sale, company-enterprise.myshopify.com
Discount and Variety Stores Have a Relatively Low Level of Ecommerce Penetration, www.emarketer.com
EBay Returns to TV for Holiday, adage.com
Ecommerce Landing Pages: The Good, Bad and Terrible, unbounce.com
Google Shopping prices often beat Amazon’s, www.internetretailer.com
Holiday eCommerce Preparation: Two-Minute Troubleshooting Tips, 3qdigital.com
The Core Components of a Holiday Campaign for Digital Marketers, simplymeasured.com

Email Marketing

3 smart ways to attract new subscribers, myemma.com

General Internet Marketing

Apple is bringing in NBCUniversal to sell ads in Apple News, www.recode.net
How Do B2B Marketers Create Buyer Personas?, www.emarketer.com
The CMO Conundrum: How to Balance Short- and Long-Term Needs, www.cmswire.com
The Platform Of The Future Will Own The Intersection Of Advertising And Marketing, adexchanger.com
Why Some Big Brands Are Starting to Produce Their Own Podcasts, www.adweek.com

Internet Marketing Industry

InMobi Launches Industry’s First Remarketing Platform That Is Designed and Optimized for Mobile, www.inmobi.com
Mavrck, Bazaarvoice Announce Content Acquisition Partnership, www.mavrck.co
Videotel Digital Celebrates Milestone with Thirty-Seven Successful Years in Business, www.prweb.com

MarTech

10 things I learnt at MarTech Europe 2016, www.b2bmarketing.net
4 questions to ask when building a Facebook chatbot, venturebeat.com
9 Surprisingly Affordable Enterprise-Grade Marketing Tech Tools for Small to Medium Businesses, blog.crazyegg.com
Martec’s Law: the greatest management challenge of the 21st century, chiefmartec.com
Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed, www.martechadvisor.com

Mobile/Local Marketing

Influencer Marketing News: Mobile Finally Beats Desktop Use, mediakix.com

Other Items

Gmail and Google Calendar get a whole lot better on iOS, blog.google
Google’s Firebase developer platform gets better analytics, crash reporting and more, TechCrunch

Social Media

5 Instagram Tools for Marketers, www.socialmediaexaminer.com
5 Signs of a Weak Social Media Campaign, www.adweek.com
7 Quick Tips to Get More Out of Your Instagram Ads, www.jeffbullas.com
Cheat Sheet: How to Perfectly Size Social Media Images, www.toprankblog.com
Facebook top channel for ad recall among millionaires, www.mobilecommercedaily.com
Facebook’s Workplace brings the sexy back to collaboration, venturebeat.com
How Businesses Can Use Instagram Drafts Feature, www.internetmarketingninjas.com
How publishers are trying to monetize Instagram, digiday.com
Leveraging Social Media to Build a Creative Brand, www.copyblogger.com
Marketers, Don’t Promote That Facebook Post Yet!, www.socialbakers.com
New! Shopping on Instagram: Get the Complete Details and What It Means, blog.bufferapp.com
Social Media For Customer Acquisition, www.searchenginepeople.com
Tips for Small Business Saturday on Facebook, www.facebook.com
What marketers need to know about Instagram shopping, econsultancy.com
WhatsApp”Status” tab, an Instagram Stories like feature, is under testing, www.bgr.in

Video

Facebook partners with news outlets for Election Day live video blitz, www.reuters.com
Google and YouTube can help keep you informed on Election Day, youtube.googleblog.com
Newest Installment in Facebook Live Ad Campaign Focuses on Sports, www.adweek.com
The Online Video Explosion Is Driving Up Marketing Costs, adexchanger.com
True colors: adding support for HDR videos on YouTube, youtube.googleblog.com

From our sponsors: Marketing Day: An account-based marketing quiz, new Adobe tools & Arby’s CMO