Marketing Day: Paid search campaigns, mobile wallet strategies & content creation

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Say hello to the newest intelligent agent, Ozlo
Oct 14, 2016 by Barry Levine
Billed as the only independent intelligent agent left, he specializes in finding the best answer from ‘competing sources of information.’
Are there PPC monsters lurking inside your paid search account?
Oct 14, 2016 by Jacob Baadsgaard
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
What Google’s recent RLSA updates mean for advertisers
Oct 14, 2016 by Andy Taylor
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.
With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP
Oct 14, 2016 by Greg Sterling
Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads.
The evolution of the programmatic superchannel
Oct 14, 2016 by Lewis Gersh
Is your marketing strategy multichannel? Omnichannel? Columnist Lewis Gersh says smart marketers worry less about terminology than ideology in trying to piece together the ultimate programmatic superchannel.
6 questions from elementary school are key to content creation success
Oct 14, 2016 by Rachel Lindteigen
Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content.
Chinese giant Alibaba makes strategic investment in “location as platform”
Oct 14, 2016 by Greg Sterling
Investment in PlaceIQ could be a watershed moment for location intelligence.
Get the most from your social media campaigns this holiday shopping season
Oct 13, 2016 by Digital Marketing Depot
How can social media help your business capitalize on the holiday season and see a major revenue bump? In this white paper, G/O Digital has laid out the best social media insights to allow for complete optimization of your holiday marketing campaign.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

The ins and outs of keyword research
What Google’s experimental content podium means for SEO
What you need to reach the big leagues of local SEO
Google Panda demotes or adjusts your rankings down — it does not devalue
Search in Pics: Google test tube pencils, basketball & SEO mud
Google News adds “Fact check” label for articles that contain fact-checking content
Take your paid search campaigns to the next level

Online Marketing News From Around The Web:

Affiliate Marketing

7 Ways to Prepare Your Affiliate Program for Q4 Holiday Marketing, www.amnavigator.com

Analytics

Neustar, Marketing Evolution & Analytic Partners Lead Forrester’s Marketing Measurement Wave, www.cmswire.com
Never Leave Your Data Unattended: 6 Custom Alert Areas You Shouldn’t Miss, analytics.googleblog.com
Small Data Plays a Big Role in Predictive Analysis, www.marketingprofs.com
This Secret Formula Will Make You an Analytics Superhero, www.cmswire.com

Blogs & Blogging

10 Insanely Good Reasons You Should Publish On Medium, www.searchenginejournal.com
4 Ways to Diversify Your Blog Content to Engage a Huge Audience, www.jeffbullas.com
Related posts need to make sense, not just be there, yoast.com

Business Issues

Apple poaches Imagination Technologies COO, www.businessinsider.com
Twitter’s stock is dropping after Salesforce stepped away, qz.com
Yahoo not to hold quarterly earnings call or webcast, www.reuters.com

Content Marketing

2017 B2B Content Marketing Research Analyzed, heidicohen.com
7 Top Tools For Content Creators, www.searchenginepeople.com
Content Marketing ROI: 4 Ways to Get Started, contentmarketinginstitute.com
Learning From Nomads in the Age of Content Marketing, adage.com
Publish Content in the Right Place at the Right Time, www.searchenginejournal.com

Conversion Optimization

How to Build a Facebook Funnel That Converts, moz.com

Copywriting, Design & Usability

7 Best WordPress Plugins to Integrate Google Services with Your Website, www.wpexplorer.com
The Problem with Password UX (and How to Fix It), conversionxl.com

Domaining

Improve Marketing With Domain Names, dotweekly.com
Unsurprisingly, re-renewal rates on new TLDs higher than original renewals, domainnamewire.com

E-Commerce

4 Predictions for 2016 Holiday Shopping Season, www.practicalecommerce.com
Accelerated Mobile Pages for Ecommerce, www.practicalecommerce.com
Amazon Opens Beta For Alexa List Skills API, www.programmableweb.com
Exploring Abandoned Cart Strategy with Topo Designs, blog.mailchimp.com
Peak Season Shipping Cutoffs for FedEx, UPS, USPS, multichannelmerchant.com

Email Marketing

Americans Still Prefer Email to Social Media, www.adweek.com
Are You Utilizing Your Email List?, www.portent.com

General Internet Marketing

10 Ways to Market Your Small Business on a Shoestring Budget, blogs.constantcontact.com
Jargon disruption: A ‘marketing buzzword jar’ for thought leaders and innovators, digiday.com

Internet Marketing Industry

Bidtellect Appoints Former Hooklogic Executive Kimberly Bambach as Chief Financial Officer, www.businesswire.com
Convertro Receives High Ranking Again, www.aolplatforms.com
Emma Hires Jeff Middlesworth as Chief Product Officer, myemma.com

MarTech

The Missing Piece of Chat Bot Technology: Consumer Intent, www.adweek.com
The Trade Desk IPO: Great For Ad Tech, But No Panacea For All Firms With IPO Dreams, adexchanger.com

Mobile/Local Marketing

13 Great Mobile Marketing Tools You Need, www.wordstream.com
Instagram now has an app for Windows 10 tablets, techcrunch.com
Publishers are missing the jump from desktop to mobile, venturebeat.com
Publishers are pleasantly surprised by Google AMP traffic, digiday.com
Study shows triggered push notifications are 2,770% better than batch messages, venturebeat.com

Other Items

Update: Automatic Forwarding Re-enabled in Yahoo Mail, yahoomail.tumblr.com

Reputation Management

An A to Z Guide to Personal Branding, www.convinceandconvert.com

Social Media

7 Critical Habits for Profiting from Social Media, www.razorsocial.com
7 Ways Brands Can Connect with Social Media Messaging, www.ducttapemarketing.com
Facebook Targeting Rabbit Hole: Parents of College Students, www.aimclearblog.com
Hack Pinterest, engineering.pinterest.com
LinkedIn Ads: What Marketers Need to Know, www.socialmediaexaminer.com
No One Cares How Many Followers You Have – How to Properly Measure Social Media Success, www.ducttapemarketing.com
Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens, www.adweek.com
The low-down on Facebook Marketplace: Is it any good?, econsultancy.com
Why marketers should adjust their social media crisis response to fit their brand’s identity, econsultancy.com

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