Marketing Day: YouTube Community, Snapchat ad targeting & Vimeo Business

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

YouTube launches YouTube Community beta for select group of video creators
Sep 13, 2016 by Amy Gesenhues
Still months away from being widely available, YouTube says its new tool will give creators more ways to engage with followers.
Turn your online searches into in-store sales
Sep 13, 2016 by Digital Marketing Depot
In this guide from SweetIQ, you’ll discover how to build and analyze your online to offline conversion funnel. You’ll also get: The 4 critical elements you can use to drive more in-store sales The 4 keys to good local marketing 4 action items for fixing your findability…fast and more!
BlueJeans Network offers first many-to-many video conferencing at scale for Facebook Live
Sep 13, 2016 by Barry Levine
Brands can use the new high-res service, supporting up to 100 simultaneous video feeds, for fan events, Q&A sessions or product launches.
Snapchat adopts Facebook-style ad targeting like email, mobile device matching
Sep 13, 2016 by Tim Peterson
Snapchat will allow brands to target ads based on people’s email addresses, people who resemble those defined groups and the type of content they view.
Two weeks to SMX East – Register now!
Sep 13, 2016 by Marketing Land
In two weeks, SEOs and SEMs will gather at the largest search marketing conference on the East Coast: SMX East. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers.
Vimeo launches Vimeo Business — a video hosting & marketing plan aimed at SMBs
Sep 13, 2016 by Amy Gesenhues
For $599 a month, users will have access to professional-level video management tools, including analytics and content management platform.
E-commerce trends: the difference between winning and almost winning
Sep 13, 2016 by Sponsored Content: Pi Datametrics
Plan a commercially viable marketing and content strategy using search data.
Optimizing your blog for the social and mobile reader
Sep 13, 2016 by Jordan Kasteler
Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience.
7 advanced tips for Google Shopping ads
Sep 13, 2016 by David Rekuc
As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.
The genius of easy-click emails
Sep 13, 2016 by Jason Warnock
A recent flight gives contributor Jason Warnock a glimpse into the future of email marketing and shows why marketers should care about easy-click emails.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Drive PLA profits with keyword segmentation
Bing Ads apps keep getting more useful, now with bulk editing
When to end your client/link provider relationship
Sustainable competitive advantages in digital marketing
New: Access up to 5 AdWords accounts with one login
Seeing Google Keyword Planner down? You’re not alone
Yma Sumac Google doodle celebrates the “Peruvian Songbird” soprano

Online Marketing News From Around The Web:

Analytics

What Marketers Need to Know When Choosing Metrics for Social Media Campaigns, www.marketingprofs.com
Why Medium Placed Its Bet On Attention Metrics, adexchanger.com

Blogs & Blogging

101 Blogging Tips to Keep You Moving Forward, www.blogtyrant.com
5 Blog Post Ideas to Bring Variety to Your Content, www.socialmediaexaminer.com

Business Issues

AOL CEO Tim Armstrong says Yahoo deal will spark ‘job changes’, www.reuters.com
As Marketing Gets More Important at IBM, It Names Its First Chief Marketing Officer, www.adweek.com
Google France boss says looking for insurance partners, Reuters
Reddit’s “Ask Me Anything” CEO Opens Up on Overcoming Crisis, www.wsj.com

Content Marketing

5 Content Marketing Ideas for October 2016, www.practicalecommerce.com
5 Hidden Content Marketing Benefits You Didn’ Know About, www.jeffbullas.com
Go All In With Content Marketing or Do Nothing, contentmarketinginstitute.com
Make Content Magic with Deliberate Imitation and a Simple Kitchen Timer, www.copyblogger.com
Panoply’s chief content officer Andy Bowers: ‘Podcasting is survival of the fittest’, digiday.com

Conversion Optimization

5 Tips to Increase Halloween Conversion Rates, multichannelmerchant.com
A Primer on Wireframing for Conversion Optimization, conversionxl.com
Boosting Your Rates With Psychologically Validated Principles, www.smashingmagazine.com
Why Your High Conversion Rate Might Backfire (And How to Avoid It), blog.kissmetrics.com

Copywriting, Design & Usability

Four HTML Tags Every Digital Marketer Must Know, www.portent.com
In-Depth HTTP to HTTPS Migration Guide for WordPress, kinsta.com
The Most Popular Color On The Web, www.fastcodesign.com
WordPress.com vs WordPress.org: Differences, Pros & Cons, www.wpexplorer.com

Domaining

Domain Connect promises to make connecting domains to web services easier, domainnamewire.com
Facebook, Google and Twitter urge Congress to transfer control of ICANN to global community, venturebeat.com
Website addresses ending with .shop go on sale Sept. 26, www.internetretailer.com

E-Commerce

Amazon adds another Prime benefit: free podcasts from Audible Channels and free audiobooks, techcrunch.com
Amazon Alexa Skills Selection up 3x in Just 3 Months—Alexa Now Has over 3,000 Skills, phoenix.corporate-ir.net
Amazon Juggernaut Rolls; Third-party Sellers Benefit, www.practicalecommerce.com
Are retailers correctly measuring return on online ad spend?, www.internetretailer.com
Delivery Time Influences 87% of Online Shoppers’ Purchase Decisions, multichannelmerchant.com
Digital Buyers Use Desktop PCs to Purchase Clothing, www.emarketer.com
How to Sell on Amazon Like a Professional, ignitevisibility.com
New Ecommerce Study Reveals Google Still Dominates, www.stateofdigital.com
The Latest Proposed Internet Sales Tax Bill, thepma.org
What E-Commerce CMOs Say Behind Closed Doors After Two Negronis, adexchanger.com

Email Marketing

Millennials + Email, By the Numbers, movableink.com
Q2 2016 Benchmarks: Day of the Week Email Performance, www.yesmail.com

General Internet Marketing

5 Steps to Creating and Implementing Your Brand Voice, multichannelmerchant.com
How brands are making advertising more human by cutting out the robot middleman, digiday.com
How to Choose the Right ABM Technology, blog.marketo.com
IBM Makes ‘Big Pivot,’ Wants To Capture More CMOs, adage.com
Slow Marketing: How to Deliver Faster Results by Slowing Down (Yes, You Read That Right), www.marketingprofs.com
The Top 7 End of the Year Digital Marketing Priorities, www.searchenginejournal.com
Top US Media Publishers and Publications of August 2016, www.similarweb.com
US Digital Ad Spending to Surpass TV this Year, www.emarketer.com
What Marketers Can Learn from Sports Marketing Fan Engagement, www.convinceandconvert.com
Why Bad Jingles Make Good Marketing, contently.com

Internet Marketing Industry

33Across Launches Viewability Product, www.mediapost.com
Bidtellect Expands Video Offering with Comprehensive Native Video Suite, www.businesswire.com
Introducing Vimeo Business, vimeo.com
New Feature: Do you want to manage your analysis with different backlink campaigns?, blog.majestic.com
SourceKnowledge Institute Launches With First Canadian Data Driven Marketing Certification Program, www.marketwired.com
SteelHouse Launches Creative Suite To Reinvent The Way Digital Ads Are Created, www.prnewswire.com
Ve Interactive Adds Social Media Sharing Capabilities to Onsite Engagement Solution, www.prnewswire.com

MarTech

Marc Andreessen on the atomization of AI, techcrunch.com
Why Buy a Web CMS If You Don’t Plan to Maintain It?, www.cmswire.com

Mobile/Local Marketing

5 tips to optimize images for mobile screens, www.mobilecommercedaily.com
Facebook Messenger’s source code reveals hidden Rooms feature, techcrunch.com
Mobile is shaping the future of consumer research, www.mobilecommercedaily.com
What Apple’s Updates Mean for Your App, adage.com

Reputation Management

Build an Ivy League Reputation Like These Top Schools, smallbiztrends.com
How to Figure Out What Your Audience Really Thinks About You, www.convinceandconvert.com
US court rules Yelp not responsible for bad one star reviews, qz.com

Social Media

Twitter’s new, longer tweets are coming September 19th, www.theverge.com
10 Top Social Media Marketing Statistics To Know For 2017, mediakix.com
4 Social Strategies to Get Ready for the Holidays, www.adweek.com
4 Ways to Find Marketing Qualified Leads on Twitter, www.komarketingassociates.com
5 Ways to Promote Your Products on Facebook, www.socialmediaexaminer.com
6 Huge B2B Social Media Marketing Mistakes to Avoid, www.searchenginejournal.com
6 Things Brands Should Do in Light of New Facebook Page Layout, www.toprankblog.com
7 Social Media Stats Marketers Should Know, contently.com
7 Things I Still Hate About LinkedIn Ads, www.wordstream.com
A Facebook at Work Progress Report: How It’s Changed and Where It Fits, www.cmswire.com
A New Level of Expertise: Introducing Blueprint Certification, www.facebook.com
Facebook, Twitter Join First Draft Partner Network, www.adweek.com
Foursquare users have checked in over 10 billion times, venturebeat.com
Get Instagram Followers that Engage with Content, ignitevisibility.com
Instagram for Brands: How to Play the Regulations Game, www.cmswire.com
Jack Dorsey On The New Twitter: “We’re Not A Social Network As People Think About It”, www.fastcompany.com
Mastering Social Media is One Key to Your Small Business Succeeding, smallbiztrends.com
The State of Social Media Marketing, www.marketingprofs.com

Video

#AskJuncker: YouTube creators to interview the European Commission President, youtube.googleblog.com
Bidtellect Expands Video Offering with Comprehensive Native Video Suite to Deliver High Quality Video Campaigns at Scale, www.martechadvisor.com
How to Create a YouTube Channel in 3 Simple Steps, blog.bufferapp.com
How YouTube Is Fixing Its Most Controversial Feature, www.fastcompany.com
Influencer Spotlight: Linus Sebastian, YouTube Star Interview, mediakix.com
Share the Periscope love — now on iMessage and iPad, medium.com

From our sponsors: Marketing Day: YouTube Community, Snapchat ad targeting & Vimeo Business