Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment. Major life events. Previously, data collection often focused on major life events like marriage, birth of a child or purchase of a…
If you aren’t using it yet the name Figma is surely a name that you’ve heard more and more over the last few years. Figma is a relatively new design tool that is browser-based. This means you don’t need to install it locally or buy expensive licenses to give team members access to design files….
Exclusive to MarTech Today, data-based digital marketing platform Epsilon has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a platform which supports personalized customer journeys. The output is a brand consideration…
