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    Daily Archives: 1st October 2019

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    Pro Tip: Partnerships are critical in securing your martech stack

    Posted on 1st October 2019Digital Marketing

    It seems we can’t make it more than a couple of weeks without hearing about a major company that’s suffered a major incident or breach, but for the second year in a row, the ChiefMartec Roles and Responsibilities survey shows that both data privacy/compliance reviews and security reviews were at the bottom of the responsibilities…

    SmashingConf Freiburg 2019: Videos And Photos

    Posted on 1st October 2019Web Design

    SmashingConf Freiburg 2019: Videos And Photos SmashingConf Freiburg 2019: Videos And Photos Rachel Andrew 2019-10-01T12:00:59+02:00 2019-10-01T12:34:52+00:00 We returned to our home in Freiburg for the 2019 SmashingConf, and brought all the SmashingConf fun with us. We’ve wrapped up the event in this post, including links to the video of all of the presentations, so you…

    Better data vs. big data: The importance of taking a lean data approach

    Posted on 1st October 2019Digital Marketing

    Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years, with B2C companies using analytics the majority of the time. At the same time, identifying the…

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