Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Google assesses the ‘authority’ of web pagesMay 4, 2017 by Danny Sullivan Google has no single authority metric but rather uses a bucket of signals to determine authority on a…
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your…
In a world between building accessible interfaces, optimizing the experiences for users, and big businesses profiting from this, we need to find a way to use our knowledge meaningfully. When we read that even the engineers who built it don’t know how their autonomous car algorithm works or that the biggest library of books that…
