As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether The Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response. This week, I met with several engineers and executives involved with…
It’s no secret that the cellphone has had a huge impact on commerce — whether online or in-store. More than three years ago, we were writing about “showrooming” — when consumers research products in-store but buy online — and more recently we’ve talked about “webrooming” — the flip side of that. The latest e-commerce report…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 51% of US adults have bought something online via their cellphones [Pew data]Dec 19, 2016 by Matt McGee Latest Pew e-commerce research also shows that 80 percent shop online, but buying…
Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out…
Back in 2007, the world met the iPhone for the very first time. After Apple’s product debut, it took less than six months for work to begin on PhoneGap, which would become one of the first and most adopted frameworks for hybrid mobile app development — that is, for apps written simultaneously for multiple platforms…
