According to this Harvard Business Review report, presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market. In this paper, HBR reviews: The competitive advantage of business analytics How demand analytics impacts company performance The drivers that create customer value Visit Digital Marketing Depot…
Two versions of an ad for Sizmek, made in its new DCO tool. Ad management/serving platform Sizmek is today launching a new version of its HTML5-based creative tool, which it hopes will help redefine the category of Dynamic Creative Optimization (DCO). Called Rich Media for Programmatic Creative, the self-service product is the latest iteration of…
People are focused on the fact that there’s no headphone jack on the new iPhone. But while that’s grabbing attention, Apple introduced a set of solid upgrades that will surely drive iPhone 7 and 7 Plus sales. The company also rolled out Apple Watch 2.0, which it said was second only to Rolex in terms…
We recently released version 3 of React Boilerplate, one of the most popular React starter kits, after several months of work. The team spoke with hundreds of developers about how they build and scale their web applications, and I want to share some things we learned along the way. We realized early on in the…
This could be a really short article. LinkedIn is rolling out a way for advertisers to track when their ads lead people to do things on the brand’s site like buy a product or register an account, which is something that Facebook and Google and Twitter and Pinterest already offer. But LinkedIn is putting its…
