For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost. But who is behind all of those clicks? And what are they really looking for? New research at Bing Ads now allows us to better understand…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New insights on the customer decision journeyJul 21, 2016 by John Cosley Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these…
Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives. This executive overview from Forrester describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your…
Systems for managing content are more often than not rather opinionated. For example, most of them expect a certain rigid content structure for inputting data and then have a specific engraved way of accessing and outputting that data, whether or not it makes sense. Additionally, they rarely offer effective tools to break out of the…
So, what do we have this week? Well, it’s quite a lot actually. For example, there’s now a deal that might make Opera’s browser a Chinese business, leaving all privacy and security efforts that have recently been made in the browser uncertain. If you want to dive into learning ECMAScript 6, Wes Bos has published…
