From the Anvato announcement Google has taken another step toward becoming a one-stop, cloud-based solution for major media companies. Late last week, the tech giant announced its acquisition of Mountain View, California-based video platform Anvato. Deal terms were not made public. Anvato’s Media Content Platform automates the encoding, editing, publishing and secure distribution of video…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google adds cloud-based tools for online video programs with purchase of AnvatoJul 11, 2016 by Barry Levine The tech giant can now offer online video editing and other services as it…
The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that normally appear on the right-hand side of the page. A reader tipped us off to the new look, and a Facebook spokesperson confirmed that this is one of the ad-free layouts the company…
US mobile ad revenue in 2015 was approximately 35 percent total digital revenue or $20.8 billion. However, revenue from in-app ads is dwarfed by in-app purchase revenue and paid apps according to the AppsFlyer State of In-App Spending report. The AppsFlyer study looked at “over 100 million users across over 1,000 apps that have in-app…
When businesses rely on your app for their day-to-day work, you have to be agile enough to quickly address their needs. If you don’t, others definitely will. In the unforgiving world of SaaS, delaying a critical feature (or rushing a bug-ridden piece of code) will mean losing clients. A solid agile workflow can make all…
