Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed in the name of reverse-engineering Google’s algorithms. We all have our favorites — when I first started learning SEO, my fave was SEO Altar, a service that allowed you to make a…
As it turns out, finding out which conversations on social media are connected to terrorism is not that different from finding out which conversations lead to a sale. Menlo Park, California-based Quantifind, founded in 2009, was involved at one point in the former task, but now it is solely devoted to the latter. But, unlike…
We’ve all heard that content is king and that you need to write high-quality content, or now “10x content,” as coined by Rand Fishkin. Ask SEOs what “quality content” is and you’ll receive a lot of varied and opinionated answers. Quality is subjective, and each person views it differently. Ask SEOs what Google considers to…
Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods for using the different match types available when adding keywords into your campaigns. None of them are inherently wrong — ultimately, it’s the results that matter. But is there a…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Broad match: What is it good for?Jun 10, 2016 by Brett Middleton Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool. What…
