George Dolgikh / Shutterstock.com Like seemingly every other digital media company, LinkedIn’s ad business has been making a hard pivot toward sponsored content and away from boring banners. And it seems to be working. LinkedIn’s ad business — which the business-centric social networks calls Marketing Solutions because jargon — hit $154.1 million in revenue for…
Amazon had a stellar first quarter. The company reported net income of $513 million, or $1.07 earnings per share on $29.1 billion in net sales. The performance beat analyst expectations of 58 cents per share on net revenue of $27.98 billion in Q1 2016. Last year, Amazon reported a net loss of $57 million, or…
Still on the fence about Snapchat? The company confirmed to Bloomberg that it is a force to be reckoned with, as users are watching 10 billion videos a day. Snapchat has seen a boom in its video activity due to its “Stories” feature, which enables content creators to share photos and videos of their lives…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Snapchat confirms that 10 billion videos are being watched dailyApr 28, 2016 by Tamar Weinberg Snapchat users are watching 10 billion videos a day, up from 8 billion two months ago….
Search as we know it is changing, with keywords and match types giving way to a more audience-powered approach. It’s a transition that has been slowly coming, but now that remarketing and remarketing lists for search ads (RLSA) are available on Bing and Google, search marketers can no longer afford to ignore audience-based buying. In…
Since the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digital has monitored changes in the performance of PPC ads and the resources required to maintain engagement rates. Our client research shows that since the change to paid ad layouts, many branded PPC campaigns require…
Hyundai pulled out all the stops for this year’s Super Bowl, airing a total of four Super Bowl ads, in addition to multiple teaser ads leading up to game day. The brand’s Super Bowl campaign proved to be a hit with three of its ads dominating YouTube’s list of the most watched Super Bowl spots….
Twitter’s not a social network anymore; it’s in the news industry, at least that’s what its iOS app indicates. Twitter appears to have moved its app in Apple’s App Store from the “social networking” category to “news” earlier this week. Journalist Cory Bergman spotted the switch on Thursday and posted a screenshot of the new…
The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? “Follow Four Steps to Finding The Right Agency” from Gartner for Marketers is your guide to conducting a successful agency search….
It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would no need for attribution. Oh, how simple things would be! Unfortunately, that isn’t the reality in any vertical. Whether it’s buying some shoes, getting a mortgage or requesting a…
