Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900 email marketers for our “2016 State of Email Production” report. Most of the report’s findings (email registration required) serve simply to raise questions about whether a brand should consider changing their team composition, planning process,…
The cat-and-mouse game between publishers, advertisers and consumers may soon turn into an outright cat fight. A new global consumer survey from Accenture shows growing consumer frustration with ads and a desire of some to opt out of ads entirely. Survey respondents, which are supposed to be representative of their respective countries’ digital populations, expressed…
Customer expectations are increasingly difficult to satisfy. Influenced by engagement levels of exceptional brands, customers expect more than ever before. More personalization. More product options. More ways to communicate. More value for their money. To meet these escalating expectations, marketing executives are making aggressive new investments in technologies, products, channels, content and partnerships. On the…
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Bids to buy Yahoo are due today, Verizon is the favorite [Report]Apr 18, 2016 by Greg Sterling Many of the big names mentioned have dropped out, including Time, Google, Comcast, AT&T…
In part 1 of this tutorial we started building our iOS app from scratch. We started out by setting up a blank React Native project. Then we pulled data from the Unsplash.it API. Because downloading data takes time, we built a loading screen. In the process we went over positioning UI elements with flexbox and…
7 Steps to Content Marketing Success in 2016 In our previous infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digital strategy to help grow a business. Since the 7 Steps format was popular, we have used the same format in this Content Marketing infographic. In it we highlight…
Are you really getting the most value from your landing page? While businesses often focus on getting the word out to consumers, they often fail to give the same attention to setting up the best trail of breadcrumbs. Landing pages are key to conversion, and if your snappy email sends people to a confusing or…
What would a page look like if it had no designer? This odd question occurred to me in the 1980s, while overseeing the transition from lead-based typesetting to computer-based phototypesetting of an Indian newspaper, The Patriot. Like many Indian newspapers then, The Patriot had no designer. Its very distinctive layout seemed to emerge from the…
