Email is a powerful marketing tool, but like any other channel, trust is key The stats are in from research conducted last year by the DMA, and they help to paint a picture of what works and what doesn’t when it comes to email marketing. People are increasingly frustrated by the number of emails they…
Email marketing in action. A case study in using something more advanced than MailChimp I’ve been a heavy user of MailChimp for many years. And as a tutor and examiner for the CIM’s digital qualifications I can see that I am not alone. The majority of my students seem to have experience of the platform…
Preload is a new web standard aimed at improving performance and providing more granular loading control to web developers. It gives developers the ability to define custom loading logic without suffering the performance penalty that script-based resource loaders incur. A few weeks ago, I shipped preload support in Chrome Canary, and barring unexpected bugs it…
Predict what your email database will do to improve your click rate The growth in Data Science techniques during the last few years has generated a vast interest in using analytical techniques to optimise engagement on email campaigns. Whether a company wishes to compare the performance of two email templates, compare the performance of multiple…
It’s interesting to see how user experience design advances now that we managed to understand what it means. I think artificial intelligence will become a huge part of user experience over time and that we will spend more time on developing clever integrations to third parties than developing our own “dumb” interfaces. That’s why I…
