Facebook Audience Network (FAN) to focus on mobile targeting initially Importance: (For Digital Advertisers or publishers) Recommended source: Facebook Developer News What is it? Facebook Audience Network launched back in October 2014, and was a way to leverage Facebooks ad offering and expand it to other platforms. In layman’s terms, Facebook had a lot of…
The internet is a wonderful place (mostly). An unprecedented revolution in communication, it continues to empower more people to publish and share their knowledge than any other phenomenon in history. It is a limitless playground of ideas and unbridled creativity. Or is it? In 2014, Elliot Jay Stocks declared that designers have stopped dreaming. That…
Use predictive modeling to give your campaigns an edge over competitors The Search Engine Marketing Professional Organization’s 2015 State of Search Industry Report provides several valuable insights derived from both marketer and agency practices over the past year. The most useful conclusions center on three forms of advertising: paid search, social media, and display media….
Our look at the latest trends in digital media and technology and how they will impact marketing this year At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends.”What’s Hot?” and “What’s Next?” are always the most common questions when I…
