Email Still Outperforms Social Media for Engaging Your Customers With some exceptions, social media has really poor engagement rates (people clicking links and taking action). And many companies are wasting their precious marketing budgets on an audience that rarely sees their posts, and when they do, is distracted and often uninvolved. The proof is in…
Are you exploiting the scale and marketing options of YouTube? YouTube is no longer a new media platform, this year it enjoyed its 10th Birthday! You’ll know it’s big, which gives opportunities to reach mainstream and audiences as shown by these latest stats from YouTube: YouTube has more than 1 billion users Every day people…
7 examples of landing page design techniques inspired by the growth in mobile usage The technological progress of the 21st century has made online users more choosy and difficult to interest than ever before. If we take a look at the evolution of the web, it becomes almost impossible to believe that it all began…
The why and how of omni-channel B2B marketing Omni-channel marketing is a buzz phrase that is used interchangably with other phrases such as cross-channel marketing; multichannel marketing and my preferred term integrated marketing. I had the opportunity to sit on a panel at The Big Social Media Conference in Manchester in July and discuss how…
Website visitors do not want obvious personalisation as much as they would like to believe something is personal The chances are you have received an email addressed to “Dear [First Name]” or similar? Email marketers appear to forget to include our actual names from time to time. It is annoying and we all laugh at…
