A Q&A with Liam Fisher of Built Visible giving actionable advice and tools for people looking to improve their content marketing campaigns in the year ahead Getting started with content marketing can be tough – from researching your audience through to executing a campaign across multiple mediums and devices, there’s a lot for the digital…
I wish you a happy New Year! But although we write another number now — 2016 — your habits and goals won’t change overnight. That is why I’m not convinced of New Year’s resolutions. You should have goals, resolutions and you should try to improve yourself. But bear in mind to make these goals reasonable,…
The self-proclaimed “world’s gathering place for all who thrive on the business of consumer technologies”, CES 2016 has been as popular as ever. Here’s our roundup of the most important new tech innovations relevant to marketers. More marketers than ever from across industries are now attending the huge Consumer-Electronics show, CES which takes place every…
New research shows the current use of digital channels for internal marketing communications Digital transformation affects every area of business. Marketing has been completely transformed by it, as has sales, and to a lesser extent HR. Because it isn’t outward facing, internal comms has sometimes been slightly slower to take up these new trends than…
