Product content driving visual commerce There are many different types of content. Product content is vital in online retail because it is the digital representation of the product being sold. In its simplest forms, product content is product images, video, copy and technical drawings. Until recently, product images were just considered assets, and the quality…
Don’t get left behind, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great results using marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation or a simple email auto response system. But often B2B organisations are not…
Making a brand meaningful According to the 2015 Meaningful Brands research by Havas, most people would not care if 74% of all brands disappeared for good. This should be a wake-up call for the majority of brands. Marketing landscape is continuously changing and digital technology is developing faster than ever. It comes as no surprise,…
It’s Christmas time, and we’re happy to release a brand-new freebie today, just for you! A set of 110 Christmas icons and illustrations that you can you use for sending your Christmas greetings and for any commercial projects. The set has been designed by Anastasia Kolisnichenko, from Minsk, Belarus, and released for free for Smashing…
What’s going on in the industry? What new techniques have emerged recently? What insights, tools, tips and tricks is the web design community talking about? Anselm Hannemann is collecting everything that popped up over the last week in his web development reading list so that you don’t miss out on anything. The result is a…
